#AWSportsSummit: Make your brand unique – Nana Aba Anamoah

Broadcast Journalist, Nana Aba Anamoah has shared how she managed to create a unique identity in a crowded media space.

“You have to find a way to make your brand stand out. You need to leave a room knowing you have created an impression. That is your brand. You need to be known for something. You need to do something different,” shared Anamoah at the maiden Africa Women’s Sports Summit.

“You need to stand for something on social media as a sports journalist. I use my Twitter handle to discuss controversial football topics. My Instagram stands for something completely different.”

Held at the Alisa Hotel on Wednesday May 15, the Summit is an initiative aimed at driving change by advocating for greater female inclusion and leadership in the African Sports ecosystem.

“That is why mentors come in. Young people now choose wrong mentors. You must find the right associations for your brand.

“You have to be consistent and strategic,” added the GHOne TV News Editor.

Other speakers at the first-ever Africa Women’s Sports Summit included Carol Tshabalala, Usher Komugisha, Lucy Quist and Eva Okyere.

It was moderated by Miriam Osei Agyemang.

The Pan-African event takes stock of the gains made so far by African women in sports, and offer a clear path to fill the gaps.

The #AWSportsSummit, a brainchild of international Sports Journalist Juliet Bawuah was supported by Swiss Spirit Alisa Hotel, Kenya Airways, Expert Travel, Dr. Bates Solutions, EIB Network and Stimuluz Technologies.